Comments on Common Mistakes on web business sites.

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Thank you for the kind commentns!
I am glad you bloggers are finding these useful. I will then continue to post. Love, Vib

posted by Vibrance on May 6, 2005 at 5:09 PM | link to this | reply

I love this blog, I just spent some time catching up on the back posts...tons of great info here!

posted by Julia. on May 4, 2005 at 6:27 PM | link to this | reply

This is excellent! I'm just about to teach myself how to make a website, so this will be very valuable to me. :-)

posted by Ca88andra on May 4, 2005 at 3:50 PM | link to this | reply

Excellent post. Thanks for this great article.

Ben.

posted by A-and-B on April 27, 2005 at 6:03 PM | link to this | reply

Lots of good advice here...I will be passing it on to someone i know!

posted by Original_Influence on April 27, 2005 at 5:55 PM | link to this | reply

Discretion.
Yes discretion is key and also to customize our marketing campaigns accordingly to the market we are trying to reach. There isn't one solution for alls. Like I said, I dislike them intensevely but I will click on the google adwords that come up when I do a search. That works with me. Vibrance

posted by Vibrance on April 27, 2005 at 9:11 AM | link to this | reply

Vibrance - they annoy the heck out of me as well

I think most web surfers agree on this. Especially pop unders and exit page scripts that interfere with normal surfing activities but again discretion is important in their use. I've proven to myself that online promotions using pop ups tend to have a higher subscription rate than those without pop ups. Industry claims that pop ups produce 400% more conversion may be a bit exaggerated but there is no arguing that online marketing is all about grabbing the surfer's attention. So we are left with the decision as online marketers on just where and when to use them and understanding that for some endeavours they are totally inapropriate. Sometimes more benign pop ups such as the "Click Magnet", a script that produces a small window in the bottom right of the screen, (without a close window function) can be a good comprimise.

There is another sad reality to online marketing that people new to the field must come to grips with. That is: Altruism doesn't pay the bills. In other words, we all know right from wrong and do not want to become part of the problem in making the internet a hassle to navigate but this has to be balanced against online success regarding conversion rates. You can't eat good intentions. Somewhere there is a realistic and suitable comprimise. You've given me an idea for tomorrow's posting.

posted by gomedome on April 27, 2005 at 7:07 AM | link to this | reply

pop-ups
Hi Larry, what annoys me the most is trying to get to one page and being presented with something else. For me, the only way it could be NOT annoying is if they popped up on the side but not right in my face. It turns me off so much that I will specifically not go to sites that uses them. Vib

posted by Vibrance on April 26, 2005 at 2:04 PM | link to this | reply

Right on Vibrance -- good sound advice

The only thing I don't fully agree with is the use of pop ups. There are certain situations where they are appropriate, will dramatically increase conversion rates and they are not all created equally. The traditional active script pop up (mostly Javascript) is the main target of pop up blocking software. There are however several ways to produce a pop up window or pseudo pop ups that cannot be blocked and if used appropiately with discretion, will increase online sales. Here's an example: CLICK HERE  I use this pop up to sell pop up software (can you think of a better place to use a pop up?)

 

posted by gomedome on April 26, 2005 at 7:39 AM | link to this | reply

Useful tips!

posted by Straightforward on April 25, 2005 at 6:00 PM | link to this | reply

Thanks for this very informative post.
I have to come back and read it again.

posted by word.smith on April 25, 2005 at 2:06 PM | link to this | reply