Comments on Print Spanish language market heating up

Go to Ready, Fire, Aim! - Mihail's Public BlogAdd a commentGo to Print Spanish language market heating up

Mihail, it's true. Whenever I want something from the Latino market, I just

call the radio and advertise it on their free Community Bulletin Board for quick telephone responses. You have to speak Spanish to do it, but.....I also use their free newspaper here in town as the ads cost much less and the population equals almost half of the city.

My acquaintance, Walter Ulloa, began buying up television stations back in the early 80's, I believe and now has some radio, too, I think. He knows what a lucrative market it is. Why ignore half of the buyers for your product?

Good heads up story.....

posted by benzinha on April 12, 2004 at 10:06 PM | link to this | reply