An almost $13B business of the heart
This Valentine's Day on February 14, Americans will spend almost $13B on gifts for their valentines according to the Center for Media Research:
The NRF 2004 Valentine's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, found that the average consumer will spend $99.24 on Valentine's Day, up from $80.44 last year. In all, Valentine's Day spending is expected to reach $12.79 billion this year among 59.8% of American consumers who will celebrate Valentine's Day.