Ready, Fire, Aim! - Mihail's Public Blog: Online copyright issues the adult industry way

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Sunday, February 8, 2004

Online copyright issues the adult industry way

Copyright issues online are being dealt with differently by the online adult business which is now seeing sales of $2B/year according to this New York Times story (registration required):

Thousands of Web sites are putting Playboy magazine's pictures on the Internet - free. And Randy Nicolau, the president of Playboy.com, is loving it. "It's direct marketing at its finest," he said.

...Companies are finding that free images can be a selling point, and not just a problem. Playboy pays Webmasters $25 or more for every subscription they funnel to Playboy.com and provides sales and marketing tools to help make the free Web sites more effective. Mr. Nicolau of Playboy.com said that the subscription business grew 74 percent in 2002 and that the company's revenue growth in 2003 was expected to be as much as 60 percent.

Unlike the music and film industries,

...the pornography industry has been dealing with Internet copyright issues since the 1980's. By comparison, the movie and music businesses are relative newcomers. Mr. Hymes said companies in his industry had come to realize that suing consumers and promoting "draconian laws" were not the answer. "No law written can stem the tide," he said. And so, he said, companies are seeking ways to live with the technologies that threaten them and are trying to turn them to their advantage.

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