Ready, Fire, Aim! - Mihail's Public Blog: 80% of consumers hate Flash

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Sunday, February 1, 2004

80% of consumers hate Flash

From an interesting AD:TECH writeup on how the vast majority of folks out there can't stand the use of Flash for fancy intros that most of us simply want to skp so we can get to the information we are there for in the first place:

Time to face facts, people: consumers hate Flash.

"If you must offer a 'skip intro' option, shouldn't your better judgment kick in?" asked Anna Murray, President e*media inc., during a panel on Marketing to Women at last week's AD:TECH conference.

...But, don't fool yourself into thinking it's slow Internet connections that causes people to hate Flash. In fact, the respondents who had cable or DSL disliked the Flash intro by more than 80%.

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