Ready, Fire, Aim! - Mihail's Public Blog: Entertainment retailing...brought to you by Crayola

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Thursday, September 5, 2002

Entertainment retailing...brought to you by Crayola

From cerulean blue to magenta, a kaleidoscope of colors dazzles the eyes at Crayola's first-ever retail venture at Arundel Mills mall in Hanover, Md...But half of the 20,000-square-foot space is an art studio, where visitors can buy craft kits, sit at tables and color, paint and individualize them.

Crayola Works taps into the concept of entertainment retailing--one of the hottest trends in retail--where consumers are offered not only a product, but also a fun and engaging in-store experience that helps build brand loyalty for companies.

The hot seller so far? A soccer ball that people can color and customize.

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