Entertainment retailing...brought to you by Crayola
From cerulean blue to magenta, a kaleidoscope of colors dazzles the eyes at Crayola's first-ever retail venture at Arundel Mills mall in Hanover, Md...But half of the 20,000-square-foot space is an art studio, where visitors can buy craft kits, sit at tables and color, paint and individualize them.
Crayola Works taps into the concept of entertainment retailing--one of the hottest trends in retail--where consumers are offered not only a product, but also a fun and engaging in-store experience that helps build brand loyalty for companies.
The hot seller so far? A soccer ball that people can color and customize.