Ready, Fire, Aim! - Mihail's Public Blog: Newspaper print readers down, website readers up

Monday, May 8, 2006

Newspaper print readers down, website readers up

Although their online advertising is growing at a rate of 25-30%, newspapers still earn only about 5% of their advertising revenue from online ads. And while the larger newspapers kept or increased their circulation for the most part, newspapers' weekday daily circulation on average is down in the six months ending in March (about the same as the previous six months) according to this AP story in the New York Times (registration required):

The Newspaper Association of America, analyzing data from the Audit Bureau of Circulations, also reported that Sunday circulation fell 3.1 percent at the 610 newspapers reporting those figures. The 2.5 percent decline in average paid weekday circulation was based on data from 770 newspapers reporting to the Audit Bureau.

...The largest newspapers held up relatively well, with Gannett Co.'s USA Today notching a 0.09 percent gain to 2,272,815 copies, remaining the top-selling newspaper in the country. The Wall Street Journal, published by Dow Jones & Co., was second with 2,049,786, down 1 percent, and The New York Times was third, with an increase of 0.5 percent to 1,142,464 copies.

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