Ready, Fire, Aim! - Mihail's Public Blog: Embattled media

Friday, July 22, 2005

Embattled media

According to this New York Times story (registration required) titled "Bad News," the numbers speak for themselves. A combination of Karl Rove discrediting the messengers, several missteps on the part of the media companies themselves and the rise of self-publishing on the Web?

...In a recent poll conducted by the Annenberg Public Policy Center, 65 percent of the respondents thought that most news organizations, if they discover they've made a mistake, try to ignore it or cover it up, and 79 percent opined that a media company would hesitate to carry negative stories about a corporation from which it received substantial advertising revenues.

The audience decline is potentially fatal for newspapers. Not only has their daily readership dropped from 52.6 percent of adults in 1990 to 37.5 percent in 2000, but the drop is much steeper in the 20-to-49-year-old cohort, a generation that is, and as it ages will remain, much more comfortable with electronic media in general and the Web in particular than the current elderly are.

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