Ready, Fire, Aim! - Mihail's Public Blog: Sleep in it? May as well wear it!

Thursday, June 30, 2005

Sleep in it? May as well wear it!

According to this Wall Street Journal story, high thread counts are coming to a shirt near you just as you were getting used to sleeping in your Frette sheets:

In an effort to justify higher prices, high-end retailers have started selling men's cotton shirts with thread-counts as high as 220. On a typical men's shirt, thread-counts, which measure the number of threads per square inch, are about 100 or less, retailers say. Generally, the higher the thread-count, the softer and lighter the shirt.

[For example, this] month, Thomas Pink introduced a line of $325 "200s" cotton shirts for men (with a thread-count of 200) in blue, lilac, white or pink with stripes or checks (call 212-838-1928 to order). It also has custom-ordered, 200-thread-count shirts for $425.

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