Ready, Fire, Aim! - Mihail's Public Blog: High prices delivered ice cold

Monday, June 27, 2005

High prices delivered ice cold

An amusing New York Times story (registration required) on the more expensive the stores the colder the temperature:

A recent experiment in which a reporter visited various commercial corners of Manhattan with a high-grade thermometer found that almost without fail, the more ritzy the establishment is trying to be, the colder the air-conditioning is kept. In other words, the higher the prices, the lower the temperatures. Consider the clothing stores: Bergdorf Goodman, 68.3 degrees; Bloomingdale's, 70.8; Macy's 73.1; Club Monaco, 74.0; the Original Levi's Store, 76.8; Old Navy 80.3.

...The idea of enticing customers with air-conditioning dates to early-20th-century movie houses. The managers would often keep the front doors open to allow cool "advertising air" to spill out onto the sidewalk to attract sweltering passers-by.

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