Ready, Fire, Aim! - Mihail's Public Blog: San Francisco 49ers dig deeper

Friday, June 3, 2005

San Francisco 49ers dig deeper

Readers of this San Francisco Chronicle story viewed the accompanying training video some 200,000 yesterday. The video and diversity training last year were a result of one player's anti-gay remarks. Instead of fixing the problem it seems the 49ers have continued to dig themselves deeper.

It was meant to be funny — but no one is laughing now in the San Francisco 49ers' front office over an in-house training film that featured off- color racial jokes, lesbian porn, a spoof of gay marriage and a trio of buxom, topless blondes frolicking with team public relations director Kirk Reynolds.

The 15-minute video (see it here), some of which was filmed in the City Hall office of Mayor Gavin Newsom — who comes in for a few unsubtle swipes — was intended as a primer on how players should handle the media in diverse San Francisco.

...Another show stopper: "49ers love being in community. Very patriotic . . . support president and his George Bush erection."

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