Ready, Fire, Aim! - Mihail's Public Blog: Disruptive technology hits museums

Thursday, June 2, 2005

Disruptive technology hits museums

Just as blogs have turned the written world upside down, now podcasts are threatening to do the same. The same informal, raw, conversation-style narratives delivered via your iPod are taking on the stuffy museum tours (that I have never ever rented I'm just making that assumption!). According to this New York Times story (registration required):

But the other day, a college student, Malena Negrao, stood in front of Pollock's "Echo Number 25," and her audio guide featured something a little more lively. "Now, let's talk about this painting sexually," a man's deep voice said. "What do you see in this painting?"

...The exchange sounded a lot more like MTV than Modern Art 101, but for Ms. Negrao it had a few things to recommend it. It was free. It didn't involve the museum's audio device, which resembles a cellphone crossed with a nightstick. And best of all, it was slightly subversive: an unofficial, homemade and thoroughly irreverent audio guide to MoMA, downloaded onto her own iPod.

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