Thursday, May 26, 2005
Global broadband adoption
eMarketer's country-by-country breakdown of broadband penetration at the end of 2004 is eye-opening, especially in light of my previous post on China.
According to this report, The Global Broadband Market (available to subscribers only after May 30, 2005), while the US has the largest number of broadband households (34.3 million), its penetration rate no longer even falls in the top 10.
China is in second place with 23.2 million broadband households (up from only 4M broadband households in 2002!). But the most astonishing fact is that this absolute number of households is based on a penetration rate of only 6.5% vs the United States' 29.9%.
And two other Asian countries, Japan and South Korea, came in third and fourth place for absolut numbers of broadband households.