Ready, Fire, Aim! - Mihail's Public Blog: The rehabilitation of Martha Stewart

By Mihail - About Me - E-mail this page - Add to My Favorites - Add to Blog List - See other blogs in Business & Investing

Thursday, December 9, 2004

The rehabilitation of Martha Stewart

According to this WSJ story (subscription required), the rebabilitation of Martha Stewart is already beginning with two shows planned including one with reality-show whiz Mark Burnett:

Ms. Stewart is prohibited from conducting business from her West Virginia prison, although Mr. Burnett has visited her there, and plans to return next week. Still, Hollywood is rife with speculation. Options range from a splashy elimination-type show to a remodeling series a la "Extreme Makeover: Home Edition." Some schools of thought even have Ms. Stewart taking over "The Apprentice" from Mr. Trump. Ms. Stewart, whose image has always been fairly dignified, would have to decide how many show-biz dictates she is willing to endure.

...It worked for Donald Trump: Aside from generating millions for Mr. Trump's various businesses, "The Apprentice" shifted focus away from his often-ridiculed persona and restored him to prominence as a savvy, if still oddly coiffed, businessman. "This type of show would give her an opportunity to say, 'Boy, have I learned something' in front of a huge audience," says John Grace, president of Brand-Taxi, a Greenwich, Conn., brand consultant. "If it's done right, it will help her come back bigger than ever."

Previous: The post-DVD world: HD DVD vs Blu-ray - New Entries - Next: King of retailing

Headlines (What is this?)