Ready, Fire, Aim! - Mihail's Public Blog: As online orders grow, phone orders fall for 1-800-Flowers

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Thursday, August 5, 2004

As online orders grow, phone orders fall for 1-800-Flowers

Interesting how 1-800-Flowers is seeing a loss of orders via telephone as online orders increase...considering it is called "1-800" Flowers! :)  I haven't seen numbers for other companies but wonder if this is consistent across the board for catalog/mailorder companies. According to this Wall Street Journal story (subscription required):

Net income jumped to $30.4 million, or 45 cents a share, for the quarter that ended June 27, including a $19.5 million tax gain. That compares with net of $8.3 million, or 12 cents a share, a year earlier. Sales at the Westbury, N.Y., retailer rose 4.3% to $161.6 million from $154.8 million. Results were in line with the company's own forecasts.

...1-800-Flowers sells flowers, candy, gift baskets and other items mainly on the Internet and over the phone. Online revenue rose 11% to $93.1 million, while sales over the telephone dropped 6% to $58.4 million. The company anticipates the trend to continue: In its press release, 1-800-Flowers said it expects online sales to increase at a double-digit rate, with telephone sales remaining flat.

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