Ready, Fire, Aim! - Mihail's Public Blog: Cellphone Orthodontist Principle

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Thursday, August 29, 2002

Cellphone Orthodontist Principle

Things weren't supposed to turn out this way.

When I bought my first cellphone nearly 10 years ago, my intention, like that of many others, was to use it only in emergencies. But the siren call of life beyond NPR in the car was too irresistible. I took to placing frequent calls to my mother-in-law while tooling around the streets of Austin, Tex. They were local calls, and therefore easy to justify.

It escalated from there. I began making long-distance calls to talk to everyone about nothing. I was quickly falling prey to what a colleague calls the Cellphone Orthodontist Principle. As he explains it, this is when you can no longer be in the car without taking the opportunity to make a call. You've exhausted your list of friends and family and you wind up calling your orthodontist from junior high, and saying, "Hey, I love what you've done with my teeth. Are you busy for the next 40 miles?"

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