HotJobs still Yahoo's savior?
News.com story today on concerns about the role that HotJobs will have in Yahoo's expected revenues.
Since Yahoo acquired the online job bank in February, HotJobs has added muscle to Yahoo's turnaround pitch to Wall Street. The boost not only allowed Yahoo to show revenue growth over the past two quarters, it also helped bulk up its non-advertising business to 40 percent of its total in the quarter ending June 30.
Growth of non-advertising revenue has been a cornerstone for Yahoo's turnaround plan. During a meeting with Wall Street analysts last November, Yahoo executives outlined a recovery strategy by which they would lessen their dependence on advertising through acquisitions and the introduction of paid services.
So far, this plan seems to be working. Last quarter, Yahoo reported 1 million registered consumers who are paying for services, many of whom purchased additional offerings for e-mail, personals and data storage.