3.7 billion video streams forecasted for 2002
AccuStream iMedia Research has just released the numbers for the first half of the year [via Digital Coast Reporter Daily]:
Online audiences during the first six months of 2002 accessed a total of 1.822 billion video streams across film, Internet TV, news, information, finance, general entertainment, sports and music content categories, 65% higher than the first half of calendar year 2001
Growth has been substantial, but less than the 81.1% rate of growth originally forecast at the beginning of 2002, based on then current usage trends
Slower growth is due primarily to the move of major content and streaming brands like CNN.com, CNET and others to subscription models, and a more measured approach to stream growth by management to keep expenses in check
Based on current run rate projections, total video streams accessed in 2002 are forecast to reach 3.7 billion streams
Based on a run rate analysis of the first six months of streaming in 2002, broadband video streams are now forecast to make up 62.9% of the 3.7 billion streams accessed during the year
The comparable figure in 2001 was 51.7%
The comparable figure in 2000 was 38.9%