China's Internet users
There are 68 million Internet users in China but only a third are in the largest metropolises according to this Wall Street Journal story (subscription required):
Underpinning the growth in small cities is an array of factors, including government policies and free-market competition to provide Internet services, says one of the surveys, on small cities. In Yima, a city in hilly, rural Henan province, for example, a mining company vied with the local subsidiary of China's telecommunications authority to offer Internet services starting in the late 1990s. The result was low-cost Internet connections and a surge in Internet cafes -- 60 of them by early 2002 -- for a city of 120,000 where incomes average $500 a year and many residents can't afford a home computer.
The findings, say the researchers who conducted the study, suggest that the Internet's impact is greater than previously thought, with implications for the future of the economy and the communist government. Far from being a tool of the educated and well-off in big cities, the Internet is cutting across income and geographical lines in China, creating a populace that is better informed and more demanding of the government, the researchers say. "The Internet's emergence has filled a void," Hu Xianhong of Peking University wrote in the survey on small cities.