Net Present Value: High-tech toy brings health education to Afghanistan

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Tuesday, August 3, 2004

High-tech toy brings health education to Afghanistan

Could this Administration be doing some good, too? The US Divide is so big that my first inclination was to suspect this story and its premise that they're doing this good work in Afghanistan. Maybe LeapFrog is actually owned by Halliburton, I thought?! ;-) In a country where 80% of the women are illiterate, the US cannot rely on pamphlets for propaganda or information according to this Wall Street Journal story (subscription required):

So Mr. Thompson turned to an unlikely solution: the educational toy LeapPad, a product of LeapFrog Enterprises Inc. of Emeryville, Calif. The electronic book sells for around $40 and is a mainstay in suburban U.S. homes; it is designed to teach reading, and recites out loud to kids when they touch the words on the page.

The U.S. Department of Health and Human Services plans to announce today that it is purchasing 20,000 LeapPads. Rather than featuring the likes of Dr. Seuss, these modified LeapPads will educate rural Afghan women about the benefits of immunization, the dangers of sexually transmitted diseases and the perils of some homespun remedies, such as rubbing dirt into cuts to heal them. The special LeapPads talk in either Pashto or Dari, Afghanistan's two most common languages.

Mr. Thompson says such education is sorely needed in a country where diarrhea or acute respiratory infections kills nearly 40% of all children, and where 1,600 out of every 100,000 women die in childbirth. (The U.S. rate is 7.5.) "If this works, we can make this a tool across the world," says Mr. Thompson. "We can use it for AIDS in Africa and for health care in Iraq."

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