Sunday, January 18, 2009
Thinking on a perpendicular plane.
True inspiration is never appreciated. I work in R&D. It is our job to research and develop. Part of our mission is to think outside of the box. It was just that inspiration that allowed me to develop a new breakfast cereal (which was in truth our old cereal) and put in a package that would distinguish it from the competition. What I cam up with was a standard cardboard box, but then I put the product in a clear plastic wrap so the cereal was visible to the consumer. Not only that, it was...
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