COMMERCIALS IN THE MEDIA: GAP AND THE SEXUALIZED "GIRL"

Tuesday, April 5, 2005

GAP AND THE SEXUALIZED "GIRL"

Situating Sarah Jessica Parker as the "Glad-I'm-a-Girl!" spokesperson for GAP adds an implicit sexualization to the concept of "girl." Nice girl? Good girl? The ideal of the sexualized girl who is "in control" of her feminity is glamorized here by someone whose connotative appeal derives in no small... Sign in to see full entry.

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