Sunday, November 13, 2005
The Domino-FX Type of Commercial
Several commercials out there these days play dominos with the viewer’s emotions. I call them the “Domino-FX” commercials. They create an unmanageable situation, which results in a serious problem that they claim to be able to solve. You have likely seen some variation of this type of commercial....
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Wednesday, November 9, 2005
How the hyperbole of commercials works:
What is it about chocolate? Is it really as electrifying an experience as everyone claims it is? I mean I like chocolate. Most people do. But would we admit to being powered up like an electric circuit by it? Probably not. Yet this is what commercial hype would lead us all to believe. Most...
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Friday, April 8, 2005
Pepsi targets its marget
Seen the one with the young man in the maze who ends up at the reward--a can of Pepsi? He is lifted out of the maze by two human size mice in labcoats and dropped in a cage where his friends are acting like trapped rodents. At last the public is being given a view of how the corporation sees the...
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Tuesday, April 5, 2005
GAP AND THE SEXUALIZED "GIRL"
Situating Sarah Jessica Parker as the "Glad-I'm-a-Girl!" spokesperson for GAP adds an implicit sexualization to the concept of "girl." Nice girl? Good girl? The ideal of the sexualized girl who is "in control" of her feminity is glamorized here by someone whose connotative appeal derives in no small...
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