In cultures where courtesy and 'face' are of greatest value, this is a vital justification for violating the rules of courtesy. It is the simple confrontation between two people, and the more complex ones involving whole clans, whole countries. Here's the thing: Rudeness is always a matter of perception; Perceptions are always a matter of expectations; Expectations are the result of social/cultural programming. Unconsidered programming determines how we react emotionally, feeling entirely... Sign in to see full entry.